After launching My Ad Center last fall, Google is now introducing the Ads Transparency Center as a “searchable hub of all ads served from verified advertisers.”
The Ads Transparency Center will let you view all the advertisements a company has run using Google’s networks. Each ad includes the date it last ran, format (text, video, etc.), and what region (country) it was shown in.
You can search by advertiser (with approximate ad quantity noted) or website, with filters for topics, time, and country. Once an advertiser is selected, Google will show the feed of ads with the ability to select for more details.
You’ll be able to access it directly here or from the My Ad Center, which lets you customize advertising that appears in Search, Discover, Shopping, and YouTube.
This follows the company’s work on a global advertiser identity verification program in 2020. The Ads Transparency Center is rolling out starting today and will be available globally over the coming weeks.
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