Following regulatory fines this year, Google has announced new consent choice banners for cookies in Europe that most notably feature a “Reject all” button.
Google was criticized for just having “Accept all” previously, and now gives users the opposite ability, alongside “More options.”
Technical details of the “full redesign” were not detailed today, but the company said it “needed to re-engineer the way cookies work” on its sites. “Coordinated changes to critical Google infrastructure” were made.
Google’s new Reject all option for cookies began rolling out this month to YouTube, and it’s also coming to Search for users that are signed out or in Incognito Mode.
More on cookies:
Chrome adds user settings to control Topics for ads as latest Privacy Sandbox trials startGoogle drops FLoC and proposes new Topics API for replacing third-party cookies used by adsStreamlined Chrome settings prioritize deleting all data from a site over individual cookiesGoogle now plans to phase out third-party cookies in Chrome by 2023
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